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Before embarking on your network campaign you need to have a strategy that spells out the who, what, how often, how frequent, and why.
"Social media is a low-cost way to find new customers and reach out to existing ones. More than 40% of businesses using Twitter, LinkedIn, Facebook and blogs have generated a customer from each of them," according to Hubspot’s 2010 State of Inbound Marketing report.
Our strategy will line up with:
Our strategy will line up with:
- Your goals, objectives and philosophy
- Recommendations for improving communications
- Documented communications processes (from roles and responsibilities to channels and audiences to review and distribution)
- One- to two -year tactical plan
- Training for your team on communication, planning and implementation
- Set-up tools to monitor and manage time spent on social media sites
- Identify valuable content, information and links to share with your customers
Viral marketing can translate to more sales. According to Heuer, "word-of mouth is an important element because customers will help sell for you, and it ends up reducing the overall cost of sales."
Social Media trends:
Social Media trends:
- Social sites like Facebook, LinkedIn, and Twitter are becoming search tools
- Organization will focus on creating original content thus creating a niche
- Organizations will become more strategic and sophisticated by integrating their social process with the use of more employees
- Social + Search + Media = Social Media Success
